AllianceLARP Logo Design Contest!!

RiddickDale

Virtuoso
Moderator
Chief Publicity and Digital Content Officer
New Hampshire Staff
Just to get this out of the way: This announcement is 100% true. (and yes… I will do better with my April Fools prank next year… I’m sorry I let you all down.)

It is hard to NOT notice me recently. I have been taking a very active role recently in helping to revitalize our message boards and tame some of the aggressive discussions we have had in recent years. But, as I am sure you can imagine, my role extends beyond being a public moderator. I was brought on board by Christina about a year ago to begin the mammoth undertaking of formally establishing and managing the AllianceLARP brand.

My committee has performed market research, we have taken surveys and we have discussed the many aspects of our organization ad nauseum. Today is the day that we can start to reap the fruits of that labor.

AllianceLARP is an organization that would cease to function were it not the contributions of our community. We are all players at heart. But, many of us give freely of our time to help this organization grow and perform. This has been a normal part of the AllianceLARP process since its inception. (If you happen to be reading this and sitting within arms reach of a staff member past or present OR someone who has NPCed, donated props or helped tear down a monster camp recently… give them a hi-5 right now for me!) It stands to reason that if we are going to take steps to finally establish our brand that we should not do it without contributions from our members!

We’re going to get things going by keeping it simple. If we’re going to be ushering in a new era for the organization, then we’re going to need a rockin’ new logo. Right? I know that some of our members are AMAZING artists and graphic designers. I’ve been some amazing stuff from you all. So, how about we run ourselves a little contest? Let’s see what you’ve got.

I will begin accepting submissions for a new logo design for AllianceLARP starting today until May 30th at thesavvysolution@gmail.com. At that point I’ll de-identify the logos and submit them to the Owners so they can help me decide on the grand prize winner!

The grand prize winner will have their design used as the new official logo for AllianceLARP and will be awarded a to be determined number of Dragon stamps! All entries will be eligible for a participation award of 6 Dragon Stamps. (Please be reasonable with this one guys. This is a contest, not a cheap way to get DS.) I’m sure that this contest is going to draw some great talent and some awesome submissions. But, in the event that there are no suitable submissions we do reserve the right to withhold the grand prize.

In order to help get those creative juices flowing I want to share some excerpts from the brand management strategy document that I have written. I’m hoping that this will give you an idea where we are going with the organization moving forward to help frame your ideas. (But, please… you are artists. I want to see your style and flare in the submissions.)

Below is a list of the “3 Pillars of the Alliance LARP Brand” as determined by our research:



1. The Community: Our targeted market research has proven that one of the most valued aspects of our organization revolves around the community that has formed as a result of it. 35 of 47 respondents referenced the community as either one of the main selling points they use when trying to recruit new players or their main reason for continuing to play.

2. Individual Empowerment: AllianceLARP provides players with a chance to participate in a living fantasy world that spreads across the entire country. This participation is significant because the players are not necessarily spectators. Individual players have the capacity to influence the game in a variety of ways. This includes such things as participating in the operations of the various chapters or as their characters by actively participating in the over arcing plotlines run in the chapters they play.

3. The Culture: AllianceLARP has been in operation for more than twenty years with some of the same members being involved throughout this time. As a result, a unique culture has developed within our membership. These members have developed their own unique standards of behavior, communication styles and “inside humor” without any explicit direction from the AllianceLARP rules text or the National Staff.



The following is a “Brand Statement” which we in the publicity committee are using to help frame a lot of our work:


“Alliance LARP is an organization that allows the consumer to be an active participant in the events taking place in a dynamic game world while encouraging them to be a part of a game wide culture that is unique to our community.”

I hope this information was helpful, because I am very much looking forward to seeing what you all are capable of. I am often left speechless at the creative energy of this community and I have a feeling this is going to rock my entire space time continuum.



Cheers,
Stephen
National PR
 
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